Portrait of Sherif Awad

Designs like an artist. Thinks like a PM. Executes like a dev.

Trusted by

  • Loopin Crochet
  • SEE
  • Sawari Ventures
  • Takhzin
  • Rahet Bally
  • SEE Padel
  • Tawsil
  • Revolt Fitness
  • Horeca Smart
  • exMart
  • Hominis
  • Duvik
  • Bizqwik
  • Rahet Bally
  • Takhzin
  • Sawari Ventures
  • SEE
  • Loopin Crochet
  • Bizqwik
  • Duvik
  • Hominis
  • exMart
  • Horeca Smart
  • Revolt Fitness
  • Tawsil
  • SEE Padel

Selected work

Products I designed, decided and shipped

Design first, backed by the product thinking and prototypes to prove it.

Bizqwik on mobile

Bizqwik

The future of gym management, built for SMBs and solo-founders: members, coaches, plans and revenue in one place.

SEE Padel on mobile

SEE Padel

Product designer at SEE, an AI and computer-vision sports analytics startup turning padel matches into insights and AI-driven performance analysis.

Tawsil on mobile

Tawsil

A logistics company democratizing everyday trucking for consumers and businesses, while helping drivers and contractors manage their trips and fleets.

Rahet Bally on mobile

Rahet Bally

Egypt's and MENA's largest female and motherhood community app, a femtech product recognized across the region.

Numbers

By the numbers

Sports analytics, logistics, femtech and SaaS: designed, decided and prototyped from first sketch to launch.

Design · Product · Build

5+

Years of experience

  • Loopin Crochet
  • SEE
  • Sawari Ventures
  • Takhzin
  • Rahet Bally
  • SEE Padel
  • Tawsil
  • Revolt Fitness
  • Horeca Smart
  • exMart
  • Hominis
  • Duvik
  • Bizqwik
53+

Projects delivered

See work
It was super amazing and to the point. Thank you, Sherif.
Nadia Gamal El-Din, CEO & Founder, Rahet Bally
8M+

Users on delivered apps

The apps I designed and delivered now serve millions of people.

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The designer who thinks like a PM and executes like a dev: what to cut, what to measure, what to ship first.

About

I design the product, decide what ships first and prototype it until it works, so nothing gets lost between the idea and the screen.

I'm Sherif, a product designer in New Cairo. I'm Product Designer at SEE, and I work with startups as a freelance product designer and consultant. I've taken a startup through seed fundraising.

I'm wired for hyperfocus: fast sprints, quick jumps between design, product and build, and systems built around how I work. It's how a rough idea turns into a tested prototype fast.

  • Product Design
  • Product Strategy
  • Prototyping
Based in
New Cairo, Egypt
Currently
Product Designer, SEE
Also
Freelance designer & consultant

Services

What I do


Product Design

Interfaces and systems with creative range: obvious to use, memorable to look at, and built to hold up as the product grows.

  • UX/UI Design
  • Design Systems
  • Prototyping
  • User Research
  • Visual Identity

Product Strategy

Thinking in decisions: what to cut, what to measure and what ships first, so the roadmap earns its outcomes.

  • Discovery & Research
  • Roadmapping
  • Prioritization
  • Metrics & Analytics
  • Pitch & Fundraising Support

Build & Prototype

Prototypes built far enough to prove the design works, with AI-native tools like Figma Make and Supabase.

  • Interactive Prototypes
  • Figma Make Builds
  • Supabase-backed MVPs
  • Design-to-Dev Handoff
  • Launch Support

The method

The method

  1. Discover

    Interviews, audits and data to find the real problem before anything gets drawn.

    Problem brief
  2. Decide

    What to cut, what to measure and what ships first: a scope everyone can hold me to.

    Scope & metrics
  3. Design

    Flows, interfaces and a design system, with the creative range to make it memorable.

    Flows & system
  4. Build

    A working prototype with AI-native tools like Figma Make and Supabase, tested before handoff.

    Working prototype

Contact

Let’s build something.

Have a product, a redesign or a half-formed idea? Tell me about it.